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Beyond Fair & Exhibition, BeFe
In July 1999, BeFe was established as a company specializing in Convention and Exhibition and since 2000, ‘BeFe BABYFAIR’ was held as Asia’s first baby products exhibition.
‘BeFe BABYFAIR’ has been evaluated as representing Korea’s successful exhibition. BeFe has been expanded and developed its business to baby portal sites, online shopping mall, mobile business, educational/cultural business and the media. Today, BeFe creates a new business model in exhibition industry.
BeFe stands for ‘Beyond Fair & Exhibition’, and ‘Building Enhanced Family Experience’, which represents BeFe as a Total Marketing Brand in pregnancy/childbirth/infant and promotes family lifestyle.
This trademark is a registered trademark of BeFe BABYFAIR.
© BeFe, Inc. All rights reserved.
Awards
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· 2005 Recognition for Development of The Trade Exhibition Industry
(A Ministerial Citation of MKE)· 2009 Man of merit reward for The 1st Korea Exhibition development
· 2008~2012 The Grand Prize of Best Brand Section – 3 consecutive years
(the Korea Exhibition Industry Award) -
· 2013 Presidential Industrial Service Merit (CEO. Keun Pyo, Lee)
· 2018 Outstanding Consumer Exhibition Award at Asian Federation of Exhibition & Convention Associations(AFECA) Asian Awards
· 2019 Grand Prize of 2019 Making a Happy Korea at Maternity and Childcare Sector
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BeFe BABYFAIR
Held twice a year in Seoul, 'BeFe BABYFAIR' is the first exhibition of baby products in Korea, which attracts 150 exhibitors with their famous brands from 20 countries around the world. Exhibitors participate at ‘BeFe BABYFAIR’ as a market test-bed for its new products and promotions. It is recognized as a must-attend exhibition who are planning to launch baby products in Korea. In fact 40% of the exhibitors are from overseas.
Upcoming Event
· Title : The 47th BeFe BABYFAIR
· Period : FEB 6th (THU) ~ 9th (SUN), 2025 / 10:00 – 18:00
· Venue : Coex, Seoul
· Scale : 240 Companies / 900 booths(18,378㎡)
· Organized by : BeFe Inc.