BeFe Overview

Beyond Fair & Exhibiton BeFe
In July 1999, BeFe was established as a company specializing in Convention and Exhibition and since 2000, ‘BeFe BABYFAIR’ was held as Asia’s first baby
products exhibition.
‘BeFe BABYFAIR’ has been evaluated as representing Korea’s successful exhibition. BeFe has been expanded
and developed its business to baby portal sites, online shopping mall, mobile business, educational/cultural
business and the media. Today, BeFe creates a new business model in exhibition industry.

BeFe stands for ‘Beyond Fair & Exhibition’, and ‘Building Enhanced Family Experience’, which represents BeFe
as a Total Marketing Brand in pregnancy/childbirth/infant and promotes family lifestyle.
Awards
2005
Awarded Recognition for Development of The Trade Exhibition Industry
(A Ministerial Citation of MKE)
2009
Awarded Man of merit reward for The 1st Korea Exhibition development
2008~2012
Awarded the Grand prize of Best Brand Section – 3times
(the Korea Exhibition Industry Award)
2013
Awarded Presidential Industrial Service Merit (CEO. Keun Pyo, Lee)
ufi approved event since 2014 motie approved inventional event since 2009

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